What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
This Cookie Policy explains how SEO Masters Canada ("we," "us," or "our") uses cookies and similar technologies on our website at seomasterscanada.com ("Website"). This policy should be read alongside our Privacy Policy and Terms of Service.
How We Use Cookies
We use cookies for several purposes to enhance your experience on our website:
Essential Functionality
- Remembering your login status and preferences
- Maintaining your shopping cart contents
- Ensuring website security and preventing fraud
- Enabling core website functionality
- Storing your cookie consent preferences
Performance and Analytics
- Understanding how visitors use our website
- Analyzing website traffic and user behavior
- Improving website performance and user experience
- Testing new features and content
- Generating reports on website usage
Personalization
- Customizing content based on your interests
- Remembering your language and region preferences
- Providing personalized course recommendations
- Tailoring the user interface to your preferences
Marketing and Advertising
- Delivering relevant advertisements
- Measuring the effectiveness of our marketing campaigns
- Retargeting visitors with relevant content
- Social media integration and sharing
Types of Cookies We Use
We use different types of cookies on our website:
Based on Duration
Session Cookies
- Purpose: Temporary cookies that expire when you close your browser
- Function: Essential for website functionality during your visit
- Examples: Login status, form data, shopping cart contents
Persistent Cookies
- Purpose: Remain on your device for a specified period or until deleted
- Function: Remember your preferences for future visits
- Duration: Typically 30 days to 2 years, depending on purpose
Based on Ownership
First-Party Cookies
- Set by: SEO Masters Canada directly
- Purpose: Essential website functionality and our own analytics
- Control: Fully managed by us according to this policy
Third-Party Cookies
- Set by: External service providers and partners
- Purpose: Analytics, advertising, social media integration
- Examples: Google Analytics, Facebook Pixel, YouTube embedded videos
Specific Cookies We Use
Here are the main categories of cookies used on our website:
Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled:
| Cookie Name |
Purpose |
Duration |
| session_id |
Maintains user session and login status |
Session |
| csrf_token |
Security protection against cross-site request forgery |
Session |
| cookie_consent |
Stores your cookie consent preferences |
1 year |
| cart_contents |
Maintains shopping cart contents |
30 days |
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website:
| Service |
Cookie Names |
Purpose |
Duration |
| Google Analytics |
_ga, _ga_*, _gid |
Website usage analytics and reporting |
2 years / 24 hours |
| Google Tag Manager |
_gtm, _gtag |
Tag management and tracking coordination |
Session / 1 day |
| Internal Analytics |
user_behavior, page_views |
Custom analytics for course engagement |
30 days |
Functional Cookies
These cookies enhance your experience by remembering your preferences:
| Cookie Name |
Purpose |
Duration |
| language_preference |
Remembers your language selection |
1 year |
| theme_preference |
Stores light/dark mode preference |
1 year |
| course_progress |
Tracks your progress through courses |
2 years |
Marketing and Advertising Cookies
These cookies are used for marketing purposes and can be disabled:
| Service |
Cookie Names |
Purpose |
Duration |
| Facebook Pixel |
_fbp, _fbc |
Social media advertising and retargeting |
90 days |
| Google Ads |
_gcl_au, _gcl_aw |
Ad performance tracking and optimization |
90 days |
| LinkedIn Insight |
li_gc, liap |
Professional network advertising |
2 years |
Third-Party Services
We use several third-party services that may set their own cookies:
Google Services
- Google Analytics: Website traffic analysis and user behavior insights
- Google Ads: Advertising campaign management and conversion tracking
- Google Tag Manager: Tag and tracking code management
- YouTube: Video content embedding and analytics
Social Media Platforms
- Facebook: Social sharing, advertising, and pixel tracking
- LinkedIn: Professional networking and B2B advertising
- Twitter: Social sharing and engagement tracking
Communication Tools
- Email Service Providers: Newsletter and email campaign tracking
- Live Chat Services: Customer support and engagement
- Webinar Platforms: Online event hosting and analytics
Your Cookie Choices
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner with these options:
- Accept All: Consent to all cookie categories
- Necessary Only: Only essential cookies will be used
- Custom Settings: Choose specific cookie categories
Managing Cookie Preferences
You can change your cookie preferences at any time by:
- Clicking the "Cookie Settings" link in our website footer
- Using the cookie preference center
- Adjusting settings in your browser
- Contacting us directly with your preferences
Browser Settings
Most web browsers allow you to control cookies through their settings:
Popular Browser Instructions:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage and delete cookies
Mobile Device Settings
For mobile devices, you can manage cookies through:
- iOS Safari: Settings > Safari > Block All Cookies
- Android Chrome: Chrome menu > Settings > Site settings > Cookies
- Other mobile browsers: Check browser-specific settings
Impact of Disabling Cookies
Disabling certain cookies may affect your experience on our website:
Essential Cookies Disabled
- Unable to log in to your account
- Shopping cart functionality may not work
- Security features may be compromised
- Some website features may be unavailable
Analytics Cookies Disabled
- We cannot track website performance
- Difficulty improving user experience
- Limited ability to understand user needs
- Reduced website optimization capabilities
Marketing Cookies Disabled
- Less relevant advertising content
- Unable to measure campaign effectiveness
- Limited personalization of marketing messages
- May see more generic advertisements
International Data Transfers
Some of our third-party service providers may transfer and process cookie data outside of Canada:
- Data may be processed in the United States or other countries
- We ensure adequate protection through contractual safeguards
- Some providers have Privacy Shield or similar certifications
- Data processing complies with applicable privacy laws
Cookie Security
We implement security measures to protect cookie data:
Technical Safeguards
- Secure Flag: Cookies transmitted only over HTTPS connections
- HttpOnly Flag: Prevents client-side script access where appropriate
- SameSite Attribute: Protects against cross-site request forgery
- Encryption: Sensitive cookie data is encrypted
Operational Safeguards
- Regular security audits and assessments
- Limited access to cookie data on need-to-know basis
- Staff training on data protection and privacy
- Incident response procedures for security breaches
Updates to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in our use of cookies
- New third-party services or integrations
- Updates to applicable laws and regulations
- Improvements to our website functionality
When we make significant changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you through our website or email
- Request renewed consent where required by law
- Provide clear information about the changes
Legal Basis for Cookie Use
We use cookies based on the following legal grounds:
Consent
- Your explicit consent for non-essential cookies
- Freely given, specific, and informed agreement
- Can be withdrawn at any time
- Granular consent for different cookie categories
Legitimate Interest
- Essential website functionality and security
- Analytics for website improvement
- Fraud prevention and protection
- Technical optimization and performance
Contact Us About Cookies
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Additional Resources
For more information about cookies and privacy: