Privacy Policy

Introduction

SEO Masters Canada ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

This Privacy Policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada. By using our website or services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

Information We Collect

We may collect several types of information from and about users of our website and services:

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Professional Information: Company name, job title, industry, professional interests
• Account Information: Username, password, profile information
• Communication Data: Information you provide when contacting us or participating in surveys
• Course Information: Educational background, course preferences, learning progress
• Payment Information: Billing address and payment method details (processed securely through third-party payment processors)

Technical Information

We automatically collect certain technical information when you visit our website:

• Device Information: Device type, operating system, browser type and version
• Usage Information: Pages visited, time spent on pages, click patterns, search queries
• Location Information: General geographic location based on IP address
• Log Information: IP address, access times, referring websites, exit pages

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our use of cookies, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for various purposes, including:

Service Provision

• Providing and maintaining our SEO education services
• Processing course registrations and managing your account
• Delivering educational content and course materials
• Processing payments and managing billing
• Providing customer support and responding to inquiries

Communication

• Sending newsletters, educational content, and marketing communications
• Providing course updates and important announcements
• Responding to your questions and feedback
• Conducting surveys and gathering feedback

Website Improvement

• Analyzing website usage to improve user experience
• Customizing content based on your interests and preferences
• Conducting research and analytics to enhance our services
• Detecting and preventing fraud or security threats

Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests and preventing illegal activities
• Protecting our rights, property, and safety
• Enforcing our terms of service and other agreements

How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website and providing our services:

• Payment Processors: To process payments and handle billing
• Email Service Providers: To send newsletters and communications
• Analytics Providers: To analyze website usage and improve our services
• Cloud Storage Providers: To securely store and backup data
• Customer Support Tools: To provide efficient customer service

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety, or that of others
• Investigate potential violations of our terms of service
• Prevent fraud or other illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership or control of your personal information.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

Security Measures

• Encryption: We use SSL/TLS encryption to protect data in transit
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Audits: Periodic assessment of our security practices
• Employee Training: Regular privacy and security training for our staff
• Secure Storage: Personal information is stored on secure servers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law:

• Account Information: Retained for the duration of your account plus 7 years for business records
• Course Records: Maintained for 7 years to provide transcripts and certificates
• Marketing Communications: Until you unsubscribe or withdraw consent
• Website Analytics: Typically retained for 26 months
• Financial Records: Kept for 7 years as required by Canadian tax law

Your Rights and Choices

Under Canadian privacy law, you have certain rights regarding your personal information:

Access and Correction

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Receive a copy of your personal information in a commonly used format

Consent Management

• Withdraw consent for marketing communications at any time
• Opt out of certain data collection practices
• Update your communication preferences

Account Management

• Update your account information and preferences
• Delete your account (subject to legal retention requirements)
• Control cookie settings through your browser

Making Requests

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days as required by PIPEDA.

International Data Transfers

Your personal information may be transferred to and processed in countries other than Canada, including the United States, where our service providers may be located. These countries may have data protection laws that differ from Canadian laws.

When we transfer your personal information outside Canada, we ensure appropriate safeguards are in place, such as:

• Contractual obligations requiring adequate protection
• Certification under recognized privacy frameworks
• Other appropriate safeguards as required by law

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

For children between 13 and 18 years old, we require parental consent before collecting their personal information for our educational services.

Marketing Communications

With your consent, we may send you marketing communications about our courses, services, and educational content. You can:

• Unsubscribe from marketing emails by clicking the unsubscribe link
• Update your communication preferences in your account settings
• Contact us directly to opt out of specific communications

Even if you opt out of marketing communications, we may still send you important service-related notifications.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you of material changes via email or website notice
• Obtain your consent for changes that significantly affect how we use your information

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

Provincial Privacy Laws

In addition to PIPEDA, we comply with applicable provincial privacy legislation, including:

• Alberta's Personal Information Protection Act (PIPA)
• British Columbia's Personal Information Protection Act (PIPA)
• Quebec's Act respecting the protection of personal information in the private sector

If you reside in a province with specific privacy legislation, you may have additional rights under those laws.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Privacy Complaints

If you believe we have not complied with this Privacy Policy or applicable privacy laws, you have the right to file a complaint with:

We encourage you to contact us first so we can address your concerns directly.